The Challenge: Earth Alliance’s goal is driving systemic change to save the planet. They spearheaded the Earth Alliance Creator Fund, a program that funds popular social media creators to explore climate-friendly themes in their content in a way that would appeal to their audience. But they were having trouble getting the word out, and came to Freedom & Coffee with a hail-mary plea to help reach the right creators who could help make a difference.

The Approach: With only a few days to research, strategize and execute, we analyzed the social landscape and identified the core audience for this campaign along with narratives that would speak to them. We scripted, directed and produced a captivating video for Earth Alliance to release across social channels that spoke young creators’ language and inspired them to take action.

Results: Earth Alliance received 562 amazing pitches from creators across 71 countries for the Earth Alliance Creator Fund. They were able to achieve their goal of selecting 50 influential winners – from chefs to upcyclers to former NASA scientists – to create climate-conscious content that inspires their massive audiences to take earth-friendly action. And the industry took notice, awarding the campaign a Gold Anthem Award!