The Challenge: Nourish is a maternal health-led startup focused on deepening the connection between mother and baby. They had a fantastic idea on a conceptual level, but were struggling to stand out in the crowded baby bottle space.

The Approach: We undertook a 3 month sprint and identified that the biggest growing segment of parents were women over 35, and they were being underserved by the existing market. In a first for us, we were invited to not only develop the core bear branding, but also extend it into the product design itself.

Results: The design system has tested well, creating a strong attachment to the brand's core values and functionality. Nourish is in stealth mode and will be launching in 2024.